Jane Fenner – Independent Strategist

As an independent strategist, I provide business partnering how and when you need it. My approach is pragmatic, creative and flexible. I fit into your world, not the other way around.

I have been fortunate to work with and for people from some amazing organizations.

REALISE SUCCESS
THROUGH STRATEGY.

I HELP
BRANDS

My clients are diverse. People from FMCG companies, their agencies, other independent experts and learning platforms approach me for seasoned expertise in solving brand and business challenges. They tell me they come back for my “extra-mile” delivery, no fuss approach, and complete dedication to their success. Not to mention the laugh.

WHAT I DO.

A bit about my life and

WORKING EXPERIENCE

A bit about my life and

WORKING EXPERIENCE

EDUCATION

9 YEARS

+

BA, Summa Cum Laude. (South Africa)
PHD (U. Sussex, UK)

CORPORATE

17 YEARS

+

Unilever alumni, Ex Director
3 FMCG Categories, 18+ brands
7 roles, 3 marketing functions

CONSULTATION

3+ YEARS

+

11+ FMCG categories
Exposure to clients & markets
across 4 continents
B2B and B2C experience
Shopper Marketing Expert Associate

Strategy.

move people
with purpose

Creating value
through plans that

MY SERVICES.

PURPOSE-FIT SOLUTIONS

I use a variety of tools, in combination or isolation. Some are given below.

ANALYSIS & INSIGHT

+

Brand audits
Insight generation

BRAND MARKETING

+

Brand positioning
Brand growth plan
Innovation ideation
Campaign development
Campaign planning

RETAIL MARKETING

+

Category drivers
Shopper journeys
Conversion blueprints
Shopper marketing

BUSINESS PARTNERING

+

Agency pitches
Capability building

MY SERVICES.

PURPOSE-FIT SOLUTIONS

I use a variety of tools, in combination or isolation. Some are given below, from selected from work to date.

ANALYSIS & INSIGHT

+

Brand audits
Insight generation

BRAND MARKETING

+

Brand positioning
Brand growth plan
Innovation ideation
Campaign development
Campaign planning

RETAIL MARKETING

+

Category drivers
Shopper journeys
Conversion blueprints
Shopper marketing

BUSINESS PARTNERING

+

Agency pitches
Capability building

standout experiences.

Unfortunately, I cannot share the specifics of client projects, given the confidential nature of strategic work. However, I can describe some

Developing a five-year innovation strategy for a much loved portfolio of South African brands.

Building a global trade proposition for a core category of a leading FMCG multinational

Creating a winning communication idea and campaign for an urban youth brand.

Delivering a brand vision and regional growth strategy for a fintech startup.

Co-designing a retail excellence capability program and delivering this to companies around the world.

PORTFOLIO

Jane has been fantastic in helping us bring together a holistic category growth strategy on how to grow our business in partnership with key retailers. She has a deep appreciation of consumer and channel insights which she applies across categories and markets based on the brief. I’ve thoroughly enjoyed working with her and I couldn’t recommend her more.

Global M&A Strategy and Go-to-Market Lead,
Unilever Health & Wellbeing

Dinesh de Mel

TESTIMONIALS

Jane is an absolute pleasure to work with, she has literally been an extension of our team supporting as our strategic lead on projects which include developing category & shopper marketing strategies that are underpinned by key insights, trends & growth drivers. She is extremely professional, a great presenter & communicator. Her FMCG knowledge & expertise has helped us deliver world class work - highly recommended

Founder & CEO at DASS-Inc.

Wayne Cowden

TESTIMONIALS

Jane has been instrumental in the development of our brand innovation strategies, mapping out the approach, bringing solid strategic thinking and disruptive ideas to challenge our growth ambitions and taking us on the journey as a team. Jane is one of those unique individuals who can think 100% big picture and at the same time understands and grounds her thinking in the reality of implementation and in-market success factors. … Jane's collaborative approach means that the team has learnt from her and are able to drive the agenda from a position of knowledge and ownership. I highly recommend Jane.

Marketing Executive, Siqalo Foods

Tanya Bahlmann

I have had the great pleasure of collaborating with Jane on a number of projects in the retail and shopper training space. She is everything you would want in a collaborator: deep knowledge and perspectives on the industry, solid and proven skills in all aspects of learning design, responsive and flexible, detailed and focused on getting the job done ... and more. Plus Jane is a delight to work with and brings great energy to the task. I look forward to working with her again and again in the future!

CEO of Caterpillar Farm Inc

Patrick Fitzmaurice

TESTIMONIALS

Jane honestly was a game-changer in our organisation. Giving vital input on almost all our processes, she is a valuable partner who always shares her expertise gracefully. Her insightful approach to communication strategy helped clients make sense of their messages but also made my team better at producing. Through some tough times, her empathy and brightness were something we grew to depend on. Much more than a service provider, she is a partner on our growth journey. I would recommend her without hesitation, for her insightfulness, positivity, leadership, creativity, candour, empathy and expertise.

Founder and Executive Director at Bamboo.

Neo Matsau

TESTIMONIALS

Over the past few years I have got to know and work with Jane on numerous projects relating to developing brand and business strategy, creative thinking and consumer and shopper marketing. Her expertise, knowledge and passion for what she does I have rarely encountered and she has the ability to see the big picture whilst still ensuring details are never missed. Jane's positive approach always makes working together a pleasure and her meticulous way of delivering against objectives ensures every project is successful, on time and on budget. I look forward to our continued journey into the future and beyond

Shopper Marketing Experts Founder & Business Developer

Gareth Hosking

TESTIMONIALS

I was fortunate enough to have worked with Jane both as a client as well as an external consultant. As an agency we learnt so much from her deep FMCG understanding & as an individual I grew so much working with her as she was continuously challenging the status quo. Her passion for marketing is infectious!

(then) General Manager at The Creative Counsel

Verusha Maharaj

TESTIMONIALS

to working with me

BENEFITS

Expert critical thinker.

Experienced in blended analysis, semiotics and intersectional frameworks

Highly skilled in full marketing spectrum

Breadth and depth of knowledge.

Can get the best out of diverse briefs and stakeholders.

Corporate, agency and international experience.

Able to deliver one-stop solutions where needed.

Network of functional excellence partners.

No unnecessary frills, just focused delivery to task at hand.

Flexible, bottom up approach.

ABOUT ME

PARTNERS

Some of my favourite clients have become regular collaborators due to our shared values of functional excellence and trust.

CB4 Business Resource Centre ⵏ BLOSSOM Insights ⵏ DASS Digital & Shopper Solutions

Contact

Let’s grab a virtual/real coffee and connect

Contact

Let’s grab a virtual/real coffee and connect

Connect on Linkedin

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